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</ifram</noscript><h2><span style="color: #000;"><span style="color: #000;"><span style="color: #000;"><b>HOLA!</b></span><br></span></span></h2> <br><h1>I’m Sofía, a senior creative writer born in Peru, where I took my first steps in the industry at 19. Since then, I’ve lived and worked across continents, crafting ideas for global, regional, and local campaigns.<br> <br> I’ve been part of teams that won pitches and brought ideas to life that had real impact and were later recognised at some of the industry’s most important festivals. In 2025, we won Spain's first ever Innovation Lion with ‘PainVisible’, and I played a key role in winning two global pitches for VML Health.<br> <br> I’m passionate about creativity that moves people, about building concepts that feel alive, whether for a brand, a movement, or a moment.<br> <br> Now I’m available again for new creative challenges, shaping meaningful stories and building ideas that leave a mark. I'm based in Madrid, but I'm happy to travel wherever the work needs me.<br> <br> *EU passport holder</h1> <br> </div> </div></div><span style="color: #000;"><span style="color: #000;"><div grid-row="" grid-pad="2.5" grid-gutter="5"><div grid-col="5" grid-pad="2.5" class=""> <br><br> <br> <br> </div> </div><br><br> <br> <br><div style="background-color: #FFFFFF ; padding: 100px 25px; margin-top: -45px; text-align: center;" class="row" grid-gutter="12"><span><div style="text-align: center; margin-left: 120px; margin-right: 35px; margin-top: -84px; text-align: left;"><div grid-row="" grid-pad="3.5" grid-gutter="7"> <div grid-col="x10" grid-pad="3.5"><span style="color: #fff;"><small><span style="color: #000;"><b>AGENCIES</b></span></small> <br> <br> </span><br> <br> <h1><span style="color: #000;"><span style="color: #000"><b>VML HEALTH Madrid<br></b>02/24 - 06/25<b><br><br> SCHOLZ & FRIENDS Hamburg<br></b>*Formerly VMLY&R Commerce <br> VELO, GLO <br> 02/22 - 12/23<br><b><br> DDB/14 Barcelona</b></span></span></h1><span style="color: white;"> </span><h1><span style="color: #000;"><span style="color: #000"><h1><span style="color: #000;">Cupra, Seat global <br> <span style="color: #5d5d5d;">09/19 - 07/21<br></span> <br><b>GEOMETRY GLOBAL Madrid</b></span></h1><b> </b></span></span></h1><h1><span style="color: #000;"><span style="color: #000;"> </span><span style="color: #000;">Reale seguros, Palmolive, <br> Jaguar, New business <br> <span style="color: #5d5d5d;">10/17 - 06/18</span><br> <br><b>McCANN Lima<br></b> Latam Airlines, Entel <br> <span style="color: #5d5d5d;">02/16 - 03/17<br></span><br> <b>Y&R Lima<br> </b>Movistar, Toyota, Maestro, Oechsle, <br> Colgate, Británico, Latam Airlines<br> <span style="color: #5d5d5d;">03/14 - 02/16<br></span> </span><br> <b><span style="color: #000;"><span style="color: #000;">DDB </span></span><br></b> Latam Airlines, Maestro, New Business<br><span style="color: #5d5d5d;">06/13 - 12/13<br></span></span></h1></div> <div grid-col="x10" grid-pad="3.5"><small><span style="color: #fff; margin-left:0;"><b><span style="margin-left: -23px;">AWARDS & RECOGNITIONS</span></b></span></small><h1><div style="background-color: rgb(0, 0, 0); padding: 100px 35px; margin-top: -90px;" class="row" grid-gutter="12"> <br> <span style="color: white;">PAIN VISIBLE<br><b>Cannes Lions (2 Bronze)<br> Clio Health (1 Gold, 1 Silver, 4 Bronze)<br>El Sol (1 Bronze)<br></b> <br><br>FRIEDREICH & I <br> <b>D&AD (1 Wood Pencil)<br> Clio Health (3 Silver)<br> Aspid Awards (3)<br></b><br> <br> SOCIAL WREATHS <br> <b>Clio Health (2 Bronzes)</b><br> <br> <br> YOU CAN’T<br> <b>Cannes Lions (1 Silver)<br>LIA (1 Shortlist)</b><br> <b>Best Ads On Tv (Top 5)<br> Best Local Ideas (1st place radio)<br> WPPed Cream Awards: Gold<br><br> <br> </b>TOXIC ADS<b><br> El Ojo de Iberoamérica (1 Bronze)<br> CdeC (Anuario)<br> Aspid Awards (1)<br></b> <br> <br>SOLE MATES:<br> <b>The Drum Awards <br> (Chip Shop Awards x1)</b><br> <br> <br> FOOTBALL DAUGHTERS <br> <b>The Drum Awards <br> (Best Press x Shortlist)<br> </b> <br> <br> THE MOST WANTED SHIRT<br> <b>surpassed the 1 million interactions, <br> became the most viewed video in Spain’s sports <br> media and got featured in the international <br> and local press.<br> </b><br> <br> CUPRA GLOBAL CAMPAIGNS <br> <b>helped the brand to achieve record <br> sales, becoming the manufacturer with <br> the highest growth rate during 2019.<br></b> <br> <br>THE MENDOZA THAT YOU DON’T KNOW<br> <b>reached over a million interactions and <br> positioned the city of Mendoza as one <br> of the top destinations of the season.<br></b><br> <br> PITCH WINS (6)<br><br> -----------------------<br><br> <b>PRESS: <br></b><br> ABC, La Vanguardia, Europa Press, Fox Sports<br> Sky Sports Italy, Diario AS and more.<br><br> <br><b>JURY: <br><br> </b>The AdForum PHNX Awards 2023<br> The AdForum PHNX Awards 2024<br> MAD Stars (South Korea)<br><br> <span style="color: rgb(0, 0, 0);">a<a href="FeelAlive" rel="history">.</a></span><br></span> <br><br> <br> <br> </div></h1><br> </div> <div grid-col="x10" grid-pad="3.5"><small><span style="color: #000;"><b><span style="text-align: left; margin-left: -25px;">EDUCATION</span></b></span></small><h1><div style="background-color: rgb(255, 255, 255); padding: 100px 35px; margin-top: -90px;" class="row" grid-gutter="12"> <span style="color: white;"><span style="color: rgb(0, 0, 0); margin-left:-25;">Creative LIAisons 2023 Mentee<br> <b>LONDON INTERNATIONAL AWARDS<br><br> </b>ADC Future Diversity BIPoC 2023<br><b> Art Directors Club für Deutschland<br></b> <br> UX Writing<br> <b>MR. MARCEL SCHOOL<br></b></span> <br> <h1><span style="color: #000;"><span style="color: #000;">Fiction, Short Stories<br><b> IH CREATIVE WRITING CLUB <br><br> </b>Storytelling (online course)<br><b> D&AD<br><br> </b>Copywriting, Art Direction, <br> Digital Media, Concept<b><br> UNDERGROUND’S BOOT CAMP </b></span></span></h1> <br> <h1><span style="color: #000;"><span style="color: #000;"><span style="color: #000;"><span style="color: #000;"><span style="color: #000;">Advertising & Marketing Degree<br><b> INSTITUTO PERUANO DE PUBLICIDAD <br><br><br> ----------------------------<br><br> <br> LET’S TALK: <br><br> anasofia.ccalle@gmail.com <br> +34 627375594<span style="color: #000;"><br><br> <br> <a href="https://www.linkedin.com/in/anasofiacc" target="_blank" class="icon-link"><span style="color: #000;">︎</span></a></span></b></span></span></span></span></span></h1><br><br><br><br><br><br><br><br><br><br><br><br> <br><br><br><br><br><br><br> <br>ç<br><br> <br><br><br><br> <br> <span style="color: white;"></span></span></div> </h1></div></div></div></span></div></span></span></projectcontent> </div> <svg width="1" height="1" xmlns="http://www.w3.org/2000/svg" xmlns:svg="http://www.w3.org/2000/svg" class="marker-overlay"> <!-- Created with SVG-edit - https://github.com/SVG-Edit/svgedit--> <g transform="translate(-293.875244140625, -207.40625)" class="layer"> <title></title> </g> </svg> </bodycopy> </div> <div class="page_background"></div> <style class="local-css" data-target="20627662"> [local-style="20627662"] .container_width { width: 100% /*!variable_defaults*/; } [local-style="20627662"] body { background-color: initial /*!variable_defaults*/; } [local-style="20627662"] .backdrop { } [local-style="20627662"] .page { min-height: auto /*!page_height_default*/; } [local-style="20627662"] .page_background { background-color: #f8f8f8 /*!page_container_bgcolor*/; } [local-style="20627662"] .content_padding { padding-top: 6rem /*!main_margin*/; padding-bottom: 6rem /*!main_margin*/; padding-left: 6rem /*!main_margin*/; padding-right: 6rem /*!main_margin*/; } [data-predefined-style="true"] [local-style="20627662"] bodycopy { color: rgb(0, 0, 0); } [data-predefined-style="true"] [local-style="20627662"] bodycopy a { } [data-predefined-style="true"] [local-style="20627662"] h1 { font-size: 1.5rem; } [data-predefined-style="true"] [local-style="20627662"] h1 a { } [data-predefined-style="true"] [local-style="20627662"] h2 { font-size: 2.5rem; } [data-predefined-style="true"] [local-style="20627662"] h2 a { } [data-predefined-style="true"] [local-style="20627662"] small { font-size: 1.6rem; } [data-predefined-style="true"] [local-style="20627662"] small a { } [local-style="20627662"] .container { text-align: center /*!text_center*/; } [data-predefined-style="true"] [local-style="20627662"] bodycopy a:hover { } [data-predefined-style="true"] [local-style="20627662"] h1 a:hover { } [data-predefined-style="true"] [local-style="20627662"] h2 a:hover { } [data-predefined-style="true"] [local-style="20627662"] small a:hover { } </style> </div> </div> <div data-autopaginate></div><div data-view="Thumbnail" data-set="GlobalThumbnails" class="thumbnails"> <div class="container thumbnails_width clearfix"> <div class="content content_padding"> <div class="thumbnails"> </div> </div> </div></div> </div> <div data-view="pinned_bottom" data-set="Scaffolding" data-position="bottom" class="pinned pinned_bottom"> </div> </div> <div data-content-ruler class="container container_width"></div> <style id="">/* * This CSS file has been generated and is served by Cargo Collective Inc * and is authorized to be used on Cargo Collective Inc only. * * This CSS resource incorporates links to font software which is * the valuable copyrighted property of WebType LLC, The Font Bureau * and/or their suppliers. 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