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>> Cupra
CUPRA teamed up with the British
rapper Loyle Carner to express in a song the feeling
drivers will get behind the wheel of the new CUPRA Formentor. So, we decided to launch
the whole campaign on SM as an actual song release. The name of the single?: ‘Alive’.
The star? The Formentor.
drivers will get behind the wheel of the new CUPRA Formentor. So, we decided to launch
the whole campaign on SM as an actual song release. The name of the single?: ‘Alive’.
The star? The Formentor.
1. THE MUSIC VIDEO: Spot created by &Rosàs
2. THE LYRIC VIDEO: Artists release one before the music video drops. So we did one as the lyrics were the core of our concept.
1. THE MUSIC VIDEO: Spot created by &Rosàs
2. THE LYRIC VIDEO: Artists release one before the music video drops. So we did one as the lyrics were the core of our concept.
3. THE COVER ART: We launched a contest inviting aspiring designers to create the single artwork.
