S O C I A L  W R E A T H S    

To fight distracted driving, we tapped into one of Chile’s most powerful cultural symbols: animitas, the roadside memorials that mark where lives were lost.

We reimagined them as floral tributes shaped like app icons, turning everyday distractions into stark reminders of their real-world consequences.

A culturally resonant campaign that reduced road deaths in Chile by 17%.