F O O T B A L L
D A U G H T E R S

>> PepsiCo

Football fans like to name their sons after their favourite football stars as a tribute to the club they love. But why this changes when they are expecting a girl? Perhaps they
haven’t realized the great female teams they have.

Pepsi has earned a special place in fans’ hearts thanks to its UEFA Champions League sponsorship and, in 2020, announced a multi-year partnership with UEFA Women’s football. That’s why it’s the brand behind this movement that not only seeks to inspire supporters to honour the names of their female clubs’ stars, but helps to create a mind shift towards women’s football.

WORK / ON THE SIDE / ABOUT

F O O T B A L L D A U G H T E R S

* { } .column { float: left; width: 50%; padding: 40px; height: 200px; } .row:after { content: ""; display: table; clear: both; }

F O O T B A L L
D A U G H T E R S