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CUPRA is the official automotive partner of the FC Barcelona,
that’s why some of its players are also ambassadors of the brand.
The latest to join was Ansu-Fati who, despite his early age,
has beaten all the odds and conventions. And so did CUPRA,
a young brand from Barcelona that shares the same path.
That's why, to welcome the Barça star as the new brand ambassador,
we played with football terminology to tell both stories as one.
that’s why some of its players are also ambassadors of the brand.
The latest to join was Ansu-Fati who, despite his early age,
has beaten all the odds and conventions. And so did CUPRA,
a young brand from Barcelona that shares the same path.
That's why, to welcome the Barça star as the new brand ambassador,
we played with football terminology to tell both stories as one.