A N A S O F Í A
HOLA!
I’m Sofía, a Peruvian senior creative writer who’s lived and worked across continents, creating ideas for global, regional, and local campaigns.
I've helped teams win pitches and bring ambitious ideas to life. In 2025, ‘PainVisible’ became Spain’s first-ever Innovation Cannes Lion winner, and in 2026, it went on to win a Grand Prix at ‘The One Show’. During that time, I also helped secure three global pitch wins for VML Health.
I’m passionate about creativity that moves people, and about building concepts that feel alive, whether for a brand, a movement, or a moment. Recently ranked by ‘The One Show’ as the #6 copywriter in the world and #1 in Europe, I continue to focus on shaping meaningful stories and ideas that leave a mark.
I've helped teams win pitches and bring ambitious ideas to life. In 2025, ‘PainVisible’ became Spain’s first-ever Innovation Cannes Lion winner, and in 2026, it went on to win a Grand Prix at ‘The One Show’. During that time, I also helped secure three global pitch wins for VML Health.
I’m passionate about creativity that moves people, and about building concepts that feel alive, whether for a brand, a movement, or a moment. Recently ranked by ‘The One Show’ as the #6 copywriter in the world and #1 in Europe, I continue to focus on shaping meaningful stories and ideas that leave a mark.
AGENCIES
evercom
2025 - Present
5× Pitch Wins
Thermomix, Joe & The Juice,
Beko, Go-Tan, FSAS Technologies
VML HEALTH
2024 - 2025
3× Global Pitch Wins:
Sanofi, AstraZeneca, Eucerin
Scholz & Friends
2022 - 2023
1x Regional Pitch Win
DDB/14
2019 - 2021
Geometry Global
2017 - 2018
McCann
2016 - 2017
Y&R
2014 - 2016
Pragma DDB
2013
2025 - Present
5× Pitch Wins
Thermomix, Joe & The Juice,
Beko, Go-Tan, FSAS Technologies
VML HEALTH
2024 - 2025
3× Global Pitch Wins:
Sanofi, AstraZeneca, Eucerin
Scholz & Friends
2022 - 2023
1x Regional Pitch Win
DDB/14
2019 - 2021
Geometry Global
2017 - 2018
McCann
2016 - 2017
Y&R
2014 - 2016
Pragma DDB
2013
AWARDS & RECOGNITIONS
THE ONE SHOW 2026
#6 copywriter in the world
#1 in Europe
PAIN VISIBLE
D&AD (1 Graphite Pencil, 1 Wood Pencil)
Cannes Lions (2 Bronze)
One Show (1GP, 1 Gold, 1 Silver)
Clio Health (1 Gold, 1 Silver, 4 Bronze)
Clio Awards (1 Silver)
ADC (3 Gold, 5 Silver, 1 Bronze)
LIA (1 Gold, 1 Silver, 1 Bronze)
CdeC (1 Gold)
El Sol (1 Bronze)
The Creative Floor Awards (6 Gold)
FRIEDREICH & I
One Show (1 Gold)
D&AD (1 Wood Pencil)
LIA ( 1 Gold, 1 Bronze)
Clio Health (3 Silver)
ADC (1 Gold, 1 Silver)
The Creative Floor Awards (2 Gold)
Aspid Awards (3)
SOCIAL WREATHS
Clio Health (2 Bronzes)
YOU CAN’T
Cannes Lions (1 Silver)
LIA (1 Shortlist)
Best Ads On Tv (Top 5)
Best Local Ideas (1st place radio)
WPPed Cream Awards (1 Gold)
TOXIC ADS
El Ojo de Iberoamérica (1 Bronze)
CdeC (Anuario)
Aspid Awards (1)
SOLE MATES:
The Drum Awards
(Chip Shop Awards x1)
FOOTBALL DAUGHTERS
The Drum Awards
(Best Press x Shortlist)
THE MOST WANTED SHIRT
surpassed the 1 million interactions,
became the most viewed video in Spain’s sports
media and got featured in the international
and local press.
CUPRA GLOBAL CAMPAIGNS
helped the brand to achieve record
sales, becoming the manufacturer with
the highest growth rate during 2019.
THE MENDOZA THAT YOU DON’T KNOW
reached over a million interactions and
positioned the city of Mendoza as one
of the top destinations of the season.
PITCH WINS (6)
-----------------------
PRESS:
ABC, La Vanguardia, Europa Press, Fox Sports
Sky Sports Italy, Diario AS and more.
JURY:
The AdForum PHNX Awards 2023
The AdForum PHNX Awards 2024
MAD Stars (South Korea)
#6 copywriter in the world
#1 in Europe
PAIN VISIBLE
D&AD (1 Graphite Pencil, 1 Wood Pencil)
Cannes Lions (2 Bronze)
One Show (1GP, 1 Gold, 1 Silver)
Clio Health (1 Gold, 1 Silver, 4 Bronze)
Clio Awards (1 Silver)
ADC (3 Gold, 5 Silver, 1 Bronze)
LIA (1 Gold, 1 Silver, 1 Bronze)
CdeC (1 Gold)
El Sol (1 Bronze)
The Creative Floor Awards (6 Gold)
FRIEDREICH & I
One Show (1 Gold)
D&AD (1 Wood Pencil)
LIA ( 1 Gold, 1 Bronze)
Clio Health (3 Silver)
ADC (1 Gold, 1 Silver)
The Creative Floor Awards (2 Gold)
Aspid Awards (3)
SOCIAL WREATHS
Clio Health (2 Bronzes)
YOU CAN’T
Cannes Lions (1 Silver)
LIA (1 Shortlist)
Best Ads On Tv (Top 5)
Best Local Ideas (1st place radio)
WPPed Cream Awards (1 Gold)
TOXIC ADS
El Ojo de Iberoamérica (1 Bronze)
CdeC (Anuario)
Aspid Awards (1)
SOLE MATES:
The Drum Awards
(Chip Shop Awards x1)
FOOTBALL DAUGHTERS
The Drum Awards
(Best Press x Shortlist)
THE MOST WANTED SHIRT
surpassed the 1 million interactions,
became the most viewed video in Spain’s sports
media and got featured in the international
and local press.
CUPRA GLOBAL CAMPAIGNS
helped the brand to achieve record
sales, becoming the manufacturer with
the highest growth rate during 2019.
THE MENDOZA THAT YOU DON’T KNOW
reached over a million interactions and
positioned the city of Mendoza as one
of the top destinations of the season.
PITCH WINS (6)
-----------------------
PRESS:
ABC, La Vanguardia, Europa Press, Fox Sports
Sky Sports Italy, Diario AS and more.
JURY:
The AdForum PHNX Awards 2023
The AdForum PHNX Awards 2024
MAD Stars (South Korea)
EDUCATION
Creative LIAisons 2023 Mentee
LONDON INTERNATIONAL AWARDS
ADC Future Diversity BIPoC 2023
ART DIRECTORS CLUB FÜR DEUTSCHLAND
UX Writing
MR. MARCEL SCHOOL
Fiction, Short Stories
IH CREATIVE WRITING CLUB
Storytelling (online course)
D&AD
Copywriting, Art Direction,
Digital Media, Concept
UNDERGROUND’S BOOT CAMP
Advertising & Marketing Degree
INSTITUTO PERUANO DE PUBLICIDAD
----------------------------
LET’S TALK:
LONDON INTERNATIONAL AWARDS
ADC Future Diversity BIPoC 2023
ART DIRECTORS CLUB FÜR DEUTSCHLAND
UX Writing
MR. MARCEL SCHOOL
Fiction, Short Stories
IH CREATIVE WRITING CLUB
Storytelling (online course)
D&AD
Copywriting, Art Direction,
Digital Media, Concept
UNDERGROUND’S BOOT CAMP
Advertising & Marketing Degree
INSTITUTO PERUANO DE PUBLICIDAD
----------------------------
anasofia.ccalle@gmail.com
+34 627375594
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